24Jul
29Jun
THE IMPENDING DEMISE OF BIG CONSUMER BRANDS AND RISE OF DIRECT-TO-CONSUMER ONLINE RETAIL
In this article, I will go over the reasons why big consumer brands are struggling today and how is this the best time to kick off your next private label brand. If you look around, big brands such as P&G, General Mills, Kellogg’s, Unilever, Kraft, Coca Cola and PepsiCo are all either in low single digit positive or negative revenue growth. Big consumer brands are in trouble for many reasons however if I were to put my finger on a...
27Jun
What Role Traffic and Conversion Optimization Play in an Online Business?
In this article, I will go over what and why of traffic and conversion optimization. In an online business, traffic is your lifeblood. Unless you are a big brand like Apple or Proctor and Gamble, chances are that people find your internet whereabouts using Google or another search engine of their choice. This is known as Organic traffic. About 53% of online shoppers start their product searches on Amazon, according to Internet Retailer survey of 515 U.S. adult online shoppers. 72%...
20Nov
Want to Start a (Small) Business Or a Startup? Understand the Differences Before Your Embark.
With so much news and hype around startups (thanks to YCombinator and Shark Tanks TV show), it is important to understand that a small business online or offline, is NOT a startup and vice versa. While there are some commonalities, there are just too many ways in which the two differ. If you believe you are chewing on an exciting idea, be sure to choose the right track to maximize your chances of success and eventual exit. This article refers...
14Nov
