In this article, I will discuss the critical areas that you need to factor into your Amazon FBA research before starting or while running an Amazon FBA business. I have run Amazon FBA business at a large scale and have learnt these to be true by doing it. You will find that I am very critical […]

In this article, I will go over the reasons why big consumer brands are struggling today and how is this the best time to kick off your next private label brand. If you look around, big brands such as P&G, General Mills, Kellogg’s, Unilever, Kraft, Coca Cola and PepsiCo are all either in low single […]

In this article, I will go over what and why of traffic and conversion optimization. In an online business, traffic is your lifeblood. Unless you are a big brand like Apple or Proctor and Gamble, chances are that people find your internet whereabouts using Google or another search engine of their choice. This is known […]

With so much news and hype around startups (thanks to YCombinator and Shark Tanks TV show), it is important to understand that a small business online or offline, is NOT a startup and vice versa. While there are some commonalities, there are just too many ways in which the two differ. If you believe you [...]

I have heard this question many times and while answer to this is very simple, it is indeed one of the most overlooked aspect of building an online business and building backend generally takes place as an afterthought. How about we start with the business frontend? Business frontend consists of the products or services that [...]