24Jul
01Jun
Launch an Online Business in Four Steps
First and foremost, you must not wait until forever to launch your business, unnecessary perfectionism is a disease and is your enemy when it comes to online businesses. Preconditions to launching a business include careful evaluation of your target market and alignment with the brand and the product that you plan to launch. Your job with an online business launch is to create demand and it is best done even before you have a product or perhaps even a...
10May
WHAT ONLINE BUSINESS ENTREPRENEURS AND OWNERS CAN LEARN FROM STARTUP FOUNDERS
I have been part of tech startups twice during my corporate career. While those two startups were worlds apart in terms of the actual products, target markets and eventual exits, nonetheless I worked as the product guy and lessons learned during those gigs were pretty similar. As I stepped into online business several years ago, I realized that while there are some stark differences between an online business (or a small business) and a startup, there are also just...
08May
BUILDING COMPETITIVE ADVANTAGE IN A CROWDED ONLINE WORLD
How do I build competitive advantage and barriers to entry in a crowded online world? As we have discussed in PLM Online Business Framework, that there really are four key assets in an online business, i.e. your brand, your product, volume of organic traffic coming in from a diversified set of channels and your ability to create and market awesome content. No amount of branding and product based differentiation are worth anything without traffic and SEO savvy content marketing is...
23Apr
7 FACTORS TO TAKE INTO ACCOUNT BEFORE STARTING AN ONLINE BUSINESS
How do I choose an online business model that’s a fit for me? There are at least seven factors that you should take into account before you jump into a new business and select your business model. Don’t start a new business for wrong reasons, you don’t want to start a business because it worked for someone else or because someone said so. You need to have your own reasons for every new business venture you kick off. Pick a...
16Apr
INTERNET BUSINESSES ARE A BIG SUCCESS AND WHY YOU NEED TO BE PART OF IT
What are the examples of successful online businesses? Amazon.com is THE ultimate example of an online business with over 300M users worldwide. It also happens to be about 99% automated. Other examples of online businesses include ebay.com, Zappos.com, Udemy etc. As per statista, In 2017, an estimated 1.66 billion people worldwide purchase goods online. During the same year, global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021....
14Apr
8 CHARACTER TRAITS OF A PROFITABLE NICHE MARKET
What is a niche market and how is it related to online business? As someone said, “You want to dig your well where you have the best chance of finding water with the least amount of digging.” Niche market is a small and a specific segment of a bigger market where needs and wants of customers are well defined and can be satisfied with a narrowly scoped product. You want to target profitable niche markets with online businesses since they can be...
11Apr
7 REASONS FOR PURSUING AN ONLINE BUSINESS
What are the top reasons I should pursue an online business? First of all, you need to figure out why you want to start a business, online or offline. Why is that important? It is crucial because starting a business is full of unknowns and that requires strong commitment and perseverance. Figuring out your WHY upfront would help you overcome the inherent trials and tribulations and help you think long-term as opposed to get-rich-quick attitude. At the end of the...
04Apr
Frequently Asked Questions About Internet or Online Businesses – Part 1
I thought it would be helpful if I take the five of the top questions that have been asked about the internet or online business and share my take on each of those. In my answers, you will find both strategic or big picture as well as short-term and tactical information that you can put to use immediately. So here we go folks. #1. Which internet business is the best? What internet business is profitable? What internet business should I...
20Dec
