In this article, I will go over the reasons why big consumer brands are struggling today and how is this the best time to kick off your next private label brand. If you look around, big brands such as P&G, General Mills, Kellogg’s, Unilever, Kraft, Coca Cola and PepsiCo are all either in low single […]

In this article, I will go over what and why of traffic and conversion optimization. In an online business, traffic is your lifeblood. Unless you are a big brand like Apple or Proctor and Gamble, chances are that people find your internet whereabouts using Google or another search engine of their choice. This is known […]

With online businesses, two things matter more than everything else combined – Traffic and Conversion. To put into context, you can consider them to be Demand and Capture. Let me explain. When you’re crafting a new piece of content, or sending another email or posting on an online forum, your primary goal is to generate […]