THE IMPENDING DEMISE OF BIG CONSUMER BRANDS AND RISE OF DIRECT-TO-CONSUMER ONLINE RETAIL

THE IMPENDING DEMISE OF BIG CONSUMER BRANDS AND RISE OF DIRECT-TO-CONSUMER ONLINE RETAIL

In this article, I will go over the reasons why big consumer brands are struggling today and how is this the best time to kick off your next private label brand.
If you look around, big brands such as P&G, General Mills, Kellogg’s, Unilever, Kraft, Coca Cola and PepsiCo are all either in low single digit positive or negative revenue growth. Big consumer brands are in trouble for many reasons however if I were to put my finger on a […]

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How do I optimize traffic and conversion for my online business

What Role Traffic and Conversion Optimization Play in an Online Business?

In this article, I will go over what and why of traffic and conversion optimization.
In an online business, traffic is your lifeblood. Unless you are a big brand like Apple or Proctor and Gamble, chances are that people find your internet whereabouts using Google or another search engine of their choice. This is known as Organic traffic.
About 53% of online shoppers start their product searches on Amazon, according to Internet Retailer survey of 515 U.S. adult online shoppers. 72% […]

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Why traffic conversion is such a big deal? How do I ensure higher conversion rate

Why traffic conversion is such a big deal? How do I ensure higher conversion rate?

With online businesses, two things matter more than everything else combined – Traffic and Conversion. To put into context, you can consider them to be Demand and Capture. Let me explain. When you’re crafting a new piece of content, or sending another email or posting on an online forum, your primary goal is to generate demand. Once those prospects land on your landing page (or website), you want to capture that demand by converting them to customers. Let me […]

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