Building Traffic and the Practical Ways to Ensure Long-term SuccessAfaq Khan
Today, we live in a world where owning demand matters a lot more than owning supply. Don’t believe me? Check out why Amazon or Uber are hyper successful than their supply owning counterparts, i.e. Walmart and Yellow Cab. As an internet entrepreneur, the single most important work that you can do is to create and capture demand. Demand creation or generation is directly related to building traffic by creating and promoting awesome content (and products). Let me share with you three ways you can build sustainable traffic.
1. Building traffic using relevant channels for your niche
Now, in order to build sustainable demand with traffic, you need to deeply analyze your customer segments and tap into traffic channels where your customers are already conversing. It may be a website, a forum, a facebook page, a twitter hashtag, or a linkedin group what have you. During your product launch, do your homework, identify and prioritize your traffic channels early.
Let me give you an example. One of my business is about offering IT education to professionals, during my research I found out that almost every one of those folks are on Linkedin so I created a new Linkedin profile, hired a VA to connect me with as many of them as possible. In just about a month, I was able to connect with over two thousands of those individuals. To pique their interest, I created a lot of useful content that particular niche finds super interesting and engaged with them via Linkedin messaging, and once I had their attention, I mixed that valuable content along with some of my product offers. Once I saw Linkedin referred purchases, I exported out all of those emails and imported into my twitter business profile so I can connect with them on Twitter (where possible). Obviously, you can also use Twitter promotion or Facebook Ads in order to target a particular category or a group of people (e.g. cat lovers, people with a certain certifications, people living in a city, people with a relationship status etc).
2. Building Organic traffic using SEO
In order to successfully harness SEO, you need to be aware of your keywords and topics (esp. Long-tail ones). You can use Google keyword planner to get estimate of keywords search volume and suggestions for similar keywords/topics. Once you have your list, you need to get busy with creating and promoting SEO-optimized content. It could be a blog, a podcast or a YouTube video channel or even better a combination of those three formats i.e. written words, audio and video.
Once you have credible content, I’d strongly suggest to seek help from an SEO expert for building backlinks from websites with higher Domain Authority (DA) than your own. Building backlinks comes down to one of the two strategies, either you can organically find backlink opportunities based on outreach or you can buy them. For outreach, you can refer to Skyscraper technique of building better version of a content that is already popular. Yo can also use tools such as PitchBox.
3. Building Paid traffic using Platform and Platform Ads
Beyond organic traffic, you can also tap into paid traffic sources such as Google or Amazon Ads or Facebook Ads. As long as you can justify the advertising cost of sale, you can pretty much infinitely scale your Ads. It is now reported that about 49% of the product searches for mature or well known products start on Amazon. If you are not tapping into Amazon search traffic, you are obviously missing out on 100M loyal Amazon subscribers. As opposed to Google, Amazon is a closed-loop ecommerce ecosystem and thus ranks their search results for most likelihood of a sale. You will notice that best selling products such as ones marked with “Best Seller” or “Amazon’s choice” badges, show up higher in search results than other products without those badges.
Last but not least, subject matter discussed in this post, as well as others, is covered thoroughly in various online courses offered by Private Label Mastery. Please feel free to share your questions or comments, I will be answering them over the next few days.